Without a doubt, there are many ways to use the mother of social networks. In this article I will point out only the 3 most common improper ways to use Facebook.

The Facebook platform was launched in 2004 by a group of Harvard youth led by Mark Zuckerberg. thefacebook, as the network was originally called, it began its activities with Harvard users and then spread to other North American universities, first, and those of India, Germany, Israel and other countries around the globe, later.

In September 2006, without wasting any time, Facebook crossed the boundaries of the academy to start making its way into the vast market of ordinary citizens around the world. The progress of "The Social Network" has been so extraordinary that by April 2016 Facebook had more than 1,650 million users in more than 140 languages.

It was to be expected that this avalanche of Facebook users, from all latitudes, would adjust to the different patterns of social behavior and consumption typical of their cultural identities. And this is how Facebook has been growing and constantly adapting to the constant evolution of its users, socially and economically.

Today, Facebook meets the social needs of its users by developing (a) the personal platform, limited to 5.000 contacts; (b) the needs of association due to common interests through the management of "groups"; and (c) the requirements of the business sector through its platform of business “pages”.

This differentiation between these three forms of dissemination is essential in order not to misuse the tools that Facebook puts in our hands. Next, I will cite 3 improper ways of using Facebook that I have observed with concern in my walk through this modern world:

  1. The photograph: Facebook means in Spanish Cara-Libro, that is, photo album in good Christian. It is unusual to see that there are users at this point in the game who do not place their photo on the individual page or place a photo in a bathing suit on the business page. Common sense is needed to properly interpret the purpose of each of Facebook's media.
  1. The Biography: People who do not appreciate the importance of Facebook as a means of mass dissemination still have the luxury of placing the surname before the proper name, or of substituting their name for a nickname or for the name of their company. This type of user will hardly know how to properly incorporate the description of their activities into the space that corresponds to them on the network.
  1. The Messages: Virulent language, vulgarity and pornography have no place in any of the areas of Facebook. In fact, Facebook makes its best efforts to prevent the publication of content aimed at harming people and institutions, as well as those that contribute to generating violence or destruction. The typical user who intends to use Facebook as an instrument to vent his low instincts and frustrations has very little hope of remaining active on the Net.

Like everything in life, it should be common sense that prevails in the proper use of Facebook for our social or business activities. From carefully designing your personal site, group site, or business page to carefully cultivating the text and graphics you post, you'll give millions of people a good idea of ​​who we are and what we're up to.

The importance of Facebook in our days is such that never before has there been so much written and graphic documentation on individuals of the human race of such magnitude as the one that exists now. Therefore, if we want to leave a positive mark on life, we must not forget that, even on Facebook, authenticity exerts an inevitable magnetism on our fellow human beings.

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Alfredo González / *www.negociosenflorida.com

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