Max Muscle Sports Nutrition Franchise

Max Muscle Sports Nutrition Franchise

MMSN franchisees offer in-depth consultations to individuals looking for client-custom nutrition, meal and exercise plans, delivered by MMSN Certified Sports Nutrition Specialists. MMSN is also the leading sports nutrition manufacturer and retailer in the US, manufacturing and selling through its retail stores a full line of highest quality effective supplements, nutraceuticals and vitamins all designed to assist clients to achieve optimal fitness results.

Company History

Max Muscle Franchise OpportunitiesMMSN was founded by professional athletes, with the goal of creating and providing safe and effective nutritional solutions for and has become the premier Sports Nutrition franchise in the USA today… and MMSN is currently in its 22ndyear. After extensive market testing in 1998-2002, the company opened its first franchise in 2005 in Phoenix, AZ, and today as over 150 locations in 39 states. Company plans call for between 700 and 800 stores when the concept is fully developed and measured.

Total Number of Units
Franchised Units:150+
Year Established:1990
Franchising Since:2005

Benefits of Owning a Muscle Max Franchise

 Max Muscle Franchise Opportunities
Franchises are able to become “agents for change” in the lives of their customers by providing valuable life-enhancing nutritional solutions. In doing so, they work short retail hours with 3-4 total employee headcount in a business focusing on fitness and nutrition and sell products averaging 50-70% in initial gross profit.

Finance Investment

Max Muscle Sports Nutrition offers 3 franchise models.

NOTE: ALL MMSN Franchise models are designed to be worked on a FULL TIME basis.


This is NOT a full or partial absentee ownership opportunity!

Max Muscle Franchise Opportunities1.Single Unit/1-store model

Investment to open store as low as $122,500.

$150-175,000 current costs to open a single store, plus working capital for advertising an operation.

$200-225,000 total investment budget required.
Total Initial Investment
Deductible Fee:$35,000
Liquid Capital Required:$80,000
Net Worth Required:$ 300,000 +
Financial Assistance:Referral Sources
Startup Capital:$ 40-50,000

2. ADA Store Franchise Option

This is for a single-unit store, plus reservation is 1-2-3 additional territory (for new franchisees with a bigger vision than a single store, who have financial ability and management skill sets.

3. Regional Developer Franchise Option

This is more of an Exec-Level franchise. The RD is responsible for recruiting, managing and training new single and multi-unit franchisees throughout their territory. Territory size ranges from 1 million to 8 million in population. Franchise fee is 6 cents per applicable population head count. RD franchisees earn a 50% share of the initial franchise fees, a split of the royalties that franchisees pay monthly, plus a 3% over-ride on all wholesale volume that flows through their RD territory.

Training and Support

Max Muscle Franchise Opportunities4 phases

  1. 180-200 hours Sports Nutrition Certification via Max Muscle University;
  2. 6 days at MMSN HQ to learn store operations and advertising/marketing;
  3. Followed by weekly system wide conference calls; and
  4. Annual conferences.
Does Corporate Assist in Site Selection:Yes
Does Corporate Provide Advertising and Marketing (Local, National):National, plus format for local execution by franchisee
Does Corporate Provide Continued Training:Yes


Franchise Requirements

People skills, business skills, and financial ability, plus the full understanding and appreciation that fitness, nutrition, and health are vital to good living and personal longevity.

location requirements

  • 1200 sq ft is average site size;
  • Small market model of 8-900 sq ft also available;
  • Minimum store-front width needs to be 20 feet.

Top 35 Target Market Areas

We are available in ALL US states without restriction, and as such all markets are «top markets»
Emphasis on Chicago, Seattle, Dallas, and Austin Texas.


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