Google announced this Friday that it plans to acquire the world's leading fitness tracker company, Fitbit for $2.1 billion.
Google, the main subsidiary company of the American multinational Alphabet Inc, reported that the deal will be one of the most important acquisitions it will make. which is scheduled for 2020, he highlighted local10.com.
Google currently makes some hardware, such as Pixel phones and Nest devices, but hasn't made a strong entry into the market for smartwatches and other wearable devices.
Fitbit co-founder and CEO, James Park, he asserted, "with Google's resources and global platform, Fitbit will be able to accelerate innovation in the wearables category, scale faster, and make health even more accessible to everyone."
For the wearable technology company, Fitbit, the privacy of the data of its users is fundamental, For this reason, it made a statement indicating that "it will remain transparent about the data it collects and why it does so."
In addition, the wearable fitness tracker company said it has never sold or sell personal information and that your health and wellness data will not be used for Google ads.
In early 2019, Fitbit lowered the price of some of its devices and launched Fitbit Premium, a new subscription offering that provides detailed insights into sleep, fitness, and overall health. In July, Fitbit cut its full-year forecast due to poor sales of its Versa Lite smartwatch.