Netiquette and LinkedIn: the new keys to effective business practice. Find out how to use them to optimize your business.


Netiquette and LinkedIn

Linkedin, due to its efficiency as a business tool, has become my favorite social network. Being that I am a satisfied user of this network, I feel obliged to touch on some issues of etiquette on the network – “netiquette” – with my peers so that they can extract better results from their virtual management.

The photo

Although Linkedin is not Facebook, the user's photograph plays an essential role in its presentation. In this sense, the following rules must be followed:

1. It is unacceptable to register the individual profile without placing the respective photograph or logo if it is an Institution. Failure to do so suggests to the reader that the user does not give due importance to the network or ignores the mechanism for inserting the photo into the system.

2. Photography must be of a business type and not social that is, group photos or sports attire should be ruled out. It is common to see presentations where the user appears with an anonymous hand on the shoulder because it is a cutout.

3. Using photos from our best years or current but subjected to the rigor of "Photoshop", reflect an insincere or complex attitude on the part of the user. Watch out for this!


The dynamics of the Internet dictate that messages be transmitted through simple and concrete texts. Therefore, the following precepts must be followed:

1. First name must come first and last name second.. The titles before the name -doctor, graduate, mister and others of the kind- should be ignored. These items make it easy to search through your contacts.

2. The curriculum vitae of the contacts must be concrete and truthful since thousands of people could submit it to scrutiny. Remember that only one lie is enough to doubt all truths.

3. Never hide your contact details. When a user requires your services he will need a phone number, an email or a website where he can verify that he is not after a ghostly user.


The core motivation for being a Linkedin user is to use the network as a lever for business, so you have to be clear about the formalities to follow. I quote below some essential rules of “netiquette”:

1. The only social events that should be aired on LinkedIn, in honor of pragmatism, are birthdays and job changes of contacts.

2. The publications we make must be of general interest to the business community so we must refrain, above all, from touching on political issues.

3. There are different levels of Linkedin users where your contacts, for example, belong to the 1st grade. When a contact asks you to introduce him to another of your contacts, you must do so. It is de rigueur that the favored contact expresses its gratitude to you.

4. It is in very bad taste to "bombard" your contacts with repetitive texts Full-time. In this sense, moderation on your part will prevent you from being removed from some lists.

5. If you want to maintain your image as a serious businessman don't go begging your peers to give you a recommendation or a "like". Once your measured attitude is perceived by users, these favors will follow spontaneously.



Surely our readers have added other netiquette rules while reviewing this article, so it would be very useful to know your comments in this regard.

Such is the importance of LinkedIn in the exercise of modern management that it is difficult to conceive its absence in the activity of businessmen, professionals and institutions that pursue excellence. But, to be successful in this network of 20 million users, it is essential to observe the essential rules of netiquette.

For now, let's say goodbye with this quote from David Chiles on

"Dialogue, discussion, questions and answers humanize people. The rules civilize. Netiquette is human, practice it!"

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