Selling a business in Florida is often surrounded by an avalanche of regulatory advice and endless lists of “you should do this or that” before going to market. From revamping administrative systems to upgrading technologies, these recommendations aim to maximize the value of the business, but what happens when these formulas don’t fit the seller’s reality?
This is particularly the case for the baby boomers, a generation that has left its mark on the economy by building companies "brick and mortar» with effort, sacrifice and vision. For decades, these entrepreneurs have not only generated wealth, but have also used their success to offer their families a promising future, sending their children to prestigious educational institutions around the world.
However, there is a paradox here: children, after having been educated with the most advanced tools of humanistic, scientific or technological learning, often opt for their own careers and projects, leaving behind the business legacy of their parents. When this happens, the baby boomer is at a crossroads, and the decision to sell its business emerges as the most logical option.
The Mistake of Seeking Change
In this context, suggest to a baby boomer Investing time and money into modernizing your business to attract a buyer is, in many cases, a recipe for emotional and financial burnout. You cannot require someone who has invested their life into a proven successful model to suddenly adopt technological tools or management strategies that are neither familiar to them nor necessary for their current operation.
This rigid approach ignores a fundamental truth: traditional businesses have their market, too. There is no need to disguise them as something they are not in order to find a suitable buyer for them. The value of these companies lies in their proven track record, stability, and ability to generate consistent revenue, even with traditional systems.
The Role of Business Bróker
This is where the business broker comes into the picture as a true salesman. A sensible broker doesn't obsess over turning the business into an unattainable ideal. Instead, he understands the seller's circumstances and designs a strategy that will market the business.as is» (as is), avoiding unnecessary distress for the owner.
The broker should focus on highlighting what really matters:
- The business legacy: years of stability, profitability and reputation.
- The business potential: growth opportunities that the buyer can explore.
- The simple transition: a proven model that does not require immediate reinvention.
Making Lemonade
The pragmatic approach is not only more realistic, but also more humane. Selling a business should not become an overwhelming process for someone who has already given so much. baby boomers They deserve a sales experience that respects their achievements and facilitates the transition to the next stage of their lives.
In the end, the real art of selling businesses is not in imposing rigid rules, but in knowing how to make lemonade out of the lemons at hand. That is, finding the right buyer who values the business for what it is, not for what it could be with radical transformations.
Because if there is one thing that the baby boomers Success doesn't come from following standard formulas, but from building, with perseverance and passion, something unique and lasting. And that uniqueness deserves to be recognized and celebrated, even when it's time to say goodbye.
_____________________________________________________________________________________
Author: Alfredo Gonzalez [negociosenflorida.com] Image courtesy of pixabay.com