VALPAK Franchise

VALPAK Franchise

VALPAK is North America's leading cooperative direct mail & digital advertising franchise. Valpak pioneered the cooperative direct mail industry in 1968.
VALPAK Franchise Opportunities
Today, it has grown to over 175 franchises distributing more than 20 billion inserts to targeted consumers in over 500 million homes annually across the US & Canada!

VALPAK History

  • VALPAK Franchise OpportunitiesVALPAK Franchise OpportunitiesIn 1968, Terry Loebel founded Valpak by putting 8 coupons into one envelope and mailing it to 20,000 local homes in Clearwater, Florida.
  • The company continued to open distributorships throughout the 70s, and began franchising in 1987.
  • In 1991, Cox Enterprises, one of the country's largest media companies, acquired Valpak.
  • In 1998, Valpak launched the largest local coupon website on the Internet.
  • In 2003, Valpak became the first direct mail advertising company to be endorsed by the United States Postal Service.
  • In 2007, Valpak built its $225 million state-of-the-art production facility.
  • In 2011, Valpak Deals introduction coincides with QR Codes and Text ad product rollouts.


Total Number of Units:165
Franchised Units:163
Year Established:1968
Franchising Since:1987

Benefits of Owning a VALPAK Franchise

Valpak's proven concept and 92% Consumer Brand Awareness has provided results for over 40 years.
VALPAK Franchise OpportunitiesOur franchisees benefit from:
  • non-royalties,
  • Non-Inventory,
  • Low Start-Up Costs,
  • Extensive Training,
  • Marketing,
  • operational support,
  • Multiple Revenue Streams,
  • Exclusive Territory,
  • New Digital Advertising Products,
  • Marketing Partnerships with HGTV, CBS Television, The Food Network & more.
Valpak franchisees typically are awarded the entire market to sell within.

Finance Investment

Minimum liquidity of $75,000 and a minimum net worth of $150,000. Larger-size territories may have larger capital and net worth requirements.
Total Initial Investment:$32,500
Deductible Fee:$17,500
Liquid Capital Required:$75,000
Net Worth Required:$150,000
Financial Assistance:3rd Party Available
Start-Up Working Capital:$47,500

Training and Support

VALPAK Franchise OpportunitiesEach year over 300 hours of training courses are available online, in the field and at the Home Office.
First-year franchisees are assigned to a Franchise Development Consultant and a Franchise Financial Consultant to walk through that first year with you to get you up and running step-by-step. Initial training consists of two one-week classes at Valpak's Home Office:
  • New Franchise Owner training; and
  • Consultative Sales Training classes.
Specific additional courses are tailored to meet the needs of franchise owners, sales managers, office managers and sales reps. VPOffice is our extensive business software program for use at your office.
Does Corporate Assist in Site Selection:N/A
Does Corporate Provide Advertising and Marketing (Local, National):National
Does Corporate Provide Continued Training:Yes

VALPAK Franchise OpportunitiesFranchise Requirements

VALPAK Franchise OpportunitiesThe ideal Valpak franchise candidate loves sales, getting out and working the market, establishing relationships and takes satisfaction out of seeing their customer's succeed. This is a “hands-on” franchise opportunity. Initial franchise agreement is for 10 years. Renewals are 5 years.

Top 35 Target Market Areas

AL–BirminghamGA–MaconMI- Saginaw/ Bay CityOR–Eugene
AR–Little RockIN–Ft. WayneMO–ColumbiaPA–Scranton
CA–BakersfieldIN–South BendMO–SpringfieldSC–Columbia
CA–FresnoLA–New OrleansMS – Biloxi/GulfportTN–Bristol
CA–San JoseMA–BostonNC–GreensboroTX–El Paso
FL–JacksonvilleMI–KalamazooOH–Youngstown/AkronON – Toronto, Ontario, Canada


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