The decision to hire a business broker and pay them a commission, usually around ten percent of the sales price, depends on several factors and considerations. Here are some points to keep in mind when evaluating whether it is worth paying a business broker to broker the sale of your company in Florida:

  1. Experience and knowledge: Business brokers specialize in facilitating business sales. They have knowledge and experience in valuation, marketing, negotiation and the general sales process. If you lack these skills or don't have time to handle the sale yourself, a broker can add significant value.
  2. Market knowledge: Brokers have access to databases and networks for potential buyers and focus on the right market for your company. They understand evolving market trends, buyer preferences, and can position your business on platforms that will potentially attract more qualified buyers.
  3. Time and effort: Selling a business involves numerous tasks, such as preparing marketing materials, evaluating potential buyers, conducting negotiations, and managing the sales process. By hiring a broker, you can delegate these responsibilities and focus on running your company during the sales process.
  4. Confidentiality: Maintaining confidentiality during the sale of a company is crucial to avoid potential negative impacts on the business. Brokers have experience in handling confidential information and can ensure that the sales process is carried out discreetly, protecting sensitive data so that neither suppliers, clients, creditors, nor competitors find out about your intention. to sell.
  5. Price setting and negotiation: Determining the right price for your business can be a challenge. A business broker can provide an objective valuation, taking into account factors such as financial performance, market conditions and industry benchmarks. In addition, business brokers will help you defend your interests so that you get a good deal.
  6. Scope and exposure: Business brokers have access to a wide network of potential buyers and can leverage their contacts, advertising platforms and industry connections to reach more potential buyers, increasing the likelihood of a successful sale.

Lastly, if you decide to hire a business broker, make sure they are registered with the Florida Business Brokers Association (BBF) for several reasons:

  1. Professionalism and ethics: BBF brokers adhere to high standards of conduct.
  2. Credibility and reputation: Membership in the BBF builds trust in the broker.
  3. Access to resources and networks: BBF brokers have computer resources and databases ideal for accessing the market of potential buyers.
  4. Local knowledge: BBF brokers know the Florida market in detail.

By incorporating a business broker in the sales management of your company, you will be following the advice of Richard Branson, who states that «“To achieve something great, it is crucial to hire exceptional people.”


Author: Alfredo González (
Image: Bing Images

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